Monday, December 13, 2010

Product analysis of media-commodities (post-Art Basel)

The position that an epoch occupies in the historical process can be
determined more strikingly from an analysis of its inconspicuous
surface-level expressions than from that epoch's judgments about
itself.-- Sigfried Kracauer, The Mass Ornament, (1927).

  • commodity fetishism (check mark)
  • marketability (check mark)
  • infoaesthetic saturation (3.25), 
  • metaphoric reification (implicit)
  • mcdonaldization index (7.8)
  • conceptual layering (2.3)
  • prank index (unsaturated)
  • infotainment index (9.6)
  • celebutante factor (9.5)
  • branding potential (8.2)
  • commodity fetishism (check mark)
  • marketability (check mark)
  • infoaesthetic saturation (3.8)
  • metaphoric reification (obvious)
  • mcdonaldization index (4.2)
  • conceptual layering (2.5)
  • prank index (saturated)
  • infotainment index (3.35)
  • celebutante factor (2.7)
  • branding potential (3.6)
In a world which really is topsy-turvy, the true is a moment of the false.-- Guy Debord, The Society of the Spectacle (1967).

8 comments:

that is not the fault of art said...

I sort of like Bert. This time he put his foot in it. Yes, he got a spread in the New Times but at what prize?

Feminista said...

Triff: Right on target! Art has to be more than mere imitation of the market. I get the pseudo-conceptual mimicking joke and all. But art with no idea of critique that calls itself conceptual has to be as banal as the Kardashian spread.

Dissey said...
This comment has been removed by the author.
Dissey said...

Haha funny post. Bert looks sexier than Kardashian.

miamibourbaki said...

TINTF, Feminista, D: Thanks,

swampthing said...

people say i look kinda like from Avatar but i feel more like a mackerel.

that is not the fault of art said...

I find the whole thing ridiculous even for an ad on BUTT

No art critic said...

The problem I have with Bert's photo is that it uses exploitation to "play the exploited." It is not art, it is self-advertising.